James J . Zboja, PhD

Associate Professor

J Zboja

Contact

JimZboja@creighton.edu
Heider College of Business
Marketing & Management - Business
Graduate School
Business Administration MBA (Master's)
HARP - Harper Center for Student Life & Learn - 4074

James J . Zboja, PhD

Associate Professor

Dr. Jim Zboja is an Associate Professor of Marketing at Creighton University’s Heider College of Business. He currently specializes in teaching marketing research at both undergraduate and graduate levels. Jim attended Middle Tennessee State University for his B.B.A. and M.B.A. degrees and Florida State University for his Ph. D. Prior to coming to Creighton for the 2018-2019 academic year, Jim spent ten years at the University of Tulsa and two years at Eastern Michigan University. His industry experience includes sales and merchandising roles with Campbell Soup Company and BellSouth Mobility, among others. Jim’s research focuses primarily on customer perceptions of sales pressure, consumer entitlement, and interpersonal influence in selling interactions and in organizations. He has been published in Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Services Marketing, and Journal of Consumer Behaviour, among others. Born in Chicago, before 2016 Jim would self-identify as a “long-suffering” Cubs fan. Jim enjoys live music, hiking, tennis, running, and spending time with his wife Mary Dana and daughter Julie.

Research Focus

  • Customer Perceptions of Sales Pressure
  • Consumer Entitlement
  • Social Influence in Consumer Behavior & Organizations
  • Consumer Coupon Use
  • Nonprofit Marketing

Department

Marketing and Management

Position

Associate Professor

Books

  • Zboja James, Cross-selling performance in services: An internal marketing perspective 2006

Publications

  • Atlantic journal of communication
    Lang Chunmin, The effectiveness of social media communication of sustainable fashion brands: evidence from consumer engagement, p. 1 - 20 2024
  • Industrial marketing management
    Grimes-Rose Marsha, An emprical examination of customer value proposition implementation
    119, p. 15 - 26 2024
  • Journal of Jesuit business education
    Zboja James, St. Ignatius, Cura Personalis and Human Resource Management
    15, p. 36 - 54 2024
  • Sport, Business and Management: An International Journal
    Gutierrez Diego, The impact of special events and fan–player bonding on identified fan consumption – a study of professional soccer in the USA 2022
  • Journal of marketing theory and practice
    Zboja James J., The roles of consumer entitlement, persuasion knowledge, and perceived product knowledge on perceptions of sales pressure
    29:4, p. 435 - 447 2021
  • Journal of managerial psychology
    Laird Mary Dana, Entitlement: friend or foe of work-family conflict?
    36:5, p. 447 - 460 2021
  • International review on public and nonprofit marketing
    Zboja James J., An expectancy theory perspective of volunteerism: the roles of powerlessness, attitude toward charitable organizations, and attitude toward helping others
    17:4, p. 493 - 507 2020
  • Zboja James J., Knowledge is Power: The Moderating Effect of Product Knowledge: An Abstract 2020
  • Marketing Management Journal
    Zboja James, Extreme Couponing: An Exploratory Study
    28:2, p. 93 - 107 2018
  • Zboja James J., An Examination of Heavy Coupon Use, Opinion Leadership, and Self-Confidence: An Abstract 2018
  • Zboja James J., Consumer Entitlement’s Moderating Role on the Impact of Salesperson Credibility on Perceptions of Sales Pressure: An Abstract 2017
  • TOUGH LISTENING: A CROSS-CULTURAL EXPLORATION OF STRATEGIES TO IMPROVE LISTENING WHEN IT IS DIFFICULT 2016
  • Journal of consumer behaviour
    Zboja James J., The moderating role of consumer entitlement on the relationship of value with customer satisfaction
    15:3, p. 216 - 224 2016
  • Zboja James J., On the Service Quality and Satisfaction Relationship: The Moderating Role of Consumer Entitlement 2016
  • Zboja James J., PERCEPTIONS OF SALES PRESSURE: A QUALITATIVE STUDY 2015
  • Zboja James J., AN EXPLORATORY STUDY OF EXTREME COUPONING 2015
  • Journal of business ethics
    Jackson Ralph W., The Dissolution of Ethical Decision-Making in Organizations: A Comprehensive Review and Model
    116:2, p. 233 - 250 2013
  • Journal of promotion management
    Clark Ronald A., Antecedents of Coupon Proneness: A Key Mediator of Coupon Redemption
    19:2, p. 188 - 210 2013
  • Journal of managerial psychology
    Laird Mary Dana, Performance and political skill in personal reputation assessments
    28:6, p. 661 - 676 2013
  • Journal of relationship marketing (Binghamton, N.Y.)
    Zboja James J., An Examination of High-Frequency Cross-Selling
    11:1, p. 41 - 55 2012
  • Career development international
    Laird Mary Dana, Partial mediation of the political skill-reputation relationship
    17:6-7, p. 557 - 582 2012
  • Journal of relationship marketing (Binghamton, N.Y.)
    Zboja James J., Using Internal Relationship Marketing Activities to Enhance Cross-Selling Performance in Services
    9:3, p. 117 - 131 2010
  • Journal of retailing and consumer services
    Clark Ronald A., Status consumption and role-relaxed consumption: A tale of two retail consumers
    14:1, p. 45 - 59 2007
  • Journal of nonprofit & public sector marketing
    Raman Pushkala, The Effects of Employee Attitudes on Workplace Charitable Donations
    16:1-2, p. 41 - 60 2006
  • The Journal of services marketing
    Zboja James J., The impact of brand trust and satisfaction on retailer repurchase intentions
    20:6, p. 381 - 390 2006
  • American Marketing Association. Conference Proceedings
    Clark Ronald, INDIVIDUAL DIFFERENCES TO CONSUMER RESPONSES TO SOCIAL INFLUENCE ACROSS CULTURES
    15, p. 247 2004

Presentations

  • Laird, Mary Dana, Jim Zboja, Paul Harvey, Lisa M. Victoravich, and Anupama Narayan (2019), "The Moderating Effects of Entitlement on the Work-Family Conflict-Job Satisfaction Relationship," Target: Midwest Academy of Management 62nd Annual Meeting, Omaha, NE, Status: accepted. 2019
  • Zboja, James J., Susan Brudvig, and Mary Dana Laird (2019), "Knowledge is Power: The Moderating Effect of Product Knowledge on Consumer Perceptions of Sales Pressure," Academy of Marketing Science Annual Conference. 2019
  • Zboja, James J., Ronald A. Clark, Susan Brudvig, "The Mediating Role of Consumer Perceptions of Sales Pressure on the Relationships of Credibility,Regret, and Consumer Alienation," Target: American Marketing Association 2017 Summer AMA Conference: Innovation & Sustainability in Marketing, Volume 28, Kelly L. Haws, Mark B. Houston, and Charles H. Noble, eds., 604-605. 2017
  • Zboja, James J. and Kevin M. Gatzlaff, "An Empirical Examination of Heavy Coupon Use, Opinion Leadership, and Self-Confidence," Academy of Marketing Science Annual Conference. 2017
  • Laird, Mary Dana, Jim Zboja, and Jeff Paul, "This Is Not What I Saw on HGTV," North American Case Research Association Annual Conference, Start-up Case Workshop. 2016
  • Wood, Charles M., Yuhui Gao, Nitin Joshi, Upinder Dhar, P Narayana Reddy, SantoshDhar, Ashwini Sharma, Nicholas Wood, Xiaoning Liang, Adrien Bouchet, JimZboja, Theo Lynn, and Graham Hunt, "Tough Listening: A Cross-Cultural Exploration of Strategies to Improve Listening When it is Difficult," Global Marketing Conference, Hong Kong. 2016
  • Zboja, James J., Mary Dana Laird, and Ronald A. Clark, "Consumer Entitlement's Moderating Role on the Impact of Salesperson Credibility on Perceptions of Sales Pressure," Academy of Marketing Science Annual Conference. 2016
  • Brudvig, Susan, James J. Zboja, and Ronald A. Clark, "Beyond the Conditional Mean: Using Quantile Regression to Understand the Relationship of Completion Time and Student Performance in Computer-Based Exams," in Teaching Marketing to New Generations and Non-Traditional; Students, Marketing Educators' Association Annual Conference Proceedings, Gregory S. Black and Michelle M. Nelson, eds., 107-9. 2015
  • Zboja, James J., Mary Dana Laird, and Adrien Bouchet, "On the Service Quality and Satisfaction Relationship: The Moderating Role of Consumer Entitlement," in Developments in Marketing Science, Volume 37, Michael W. Obal, ed., 51. 2014
  • Laird, Mary Dana and James J. Zboja, "The Effect of Introversion on theRelationship between Self- and Other-reports of Reputation," Presentation at theAcademy of Management Annual Conference, Orlando, FL. 2013
  • Bouchet, Adrien and James J. Zboja, "The Service Profit Chain in a Professional Sport Setting," in Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets: 2012 AMA Summer Educators' Proceedings, Volume 23, Todd J. Arnold and Lisa K. Scheer, eds., 448-449. 2012
  • Zboja, James J. and Kevin M. Gatzlaff, "An Exploratory Study of Extreme Couponing," in Marketing Dynamism & Sustainability: Things Change, Things Stay The Same: Proceedings of the Academy of Marketing Science Volume XXXII, Leroy Robinson, Jr., ed., 382. 2012
  • Wood, Charles M. and James J. Zboja, "Battling 'Senior-itis': ChallengingStudents with Ideation through Implementation" NCIIA conference. 2012
  • Laird, Mary Dana, Gerhard Blickle, James J. Zboja, Paula B. Schneider and Jerry Ferris, "Political Skill as a Moderator of the Performance- Reputation Relationship: A Two-Study Replication and Extension," Paper presented at the Annual Meeting of the Southern Management Association, St. Pete Beach, FL. 2010
  • Zboja, James J. and Ronald A. Clark, "Perceptions of Sales Pressure: AQualitative Study," in Developments in Marketing Science: Proceedings of theAcademy of Marketing Science, Volume XXXIII, Dawn R. Deeter-Schmelz, ed.,281. 2010