Trent R . Wachner, PhD

Department

Marketing and Management

Position

Associate Professor

Articles

• Drake Management Review
  Wachner, Trent., Business Culture in China: Analysis of a Cross-Cultural Leadership Program.
  3 (1), p. 1-12 2013
• Journal of International Business
  Gustafson, A., Wachner, T., Global Pharmaceutical Marketing Incentives: Misplaced Marketing or the Common Good?
  2 (1), p. 29-50 2010
• Logos Press
  Wachner, T., & York, A., 'How to Teach Bioscience Using the Case Discussion Method'., in The Case for Building Biotechnology, Ahn, M., Alverez, M., Myers, A., & York, A., eds. 2010
• IGI Global: Pennsylvania
  Hendrickson, A.R., Wachner, T., & Matthews, B., 'Digital Media: Future Research Directions' in Troy Strader (Ed.), Digital Product Management, Technology and Practice: Interdisciplinary Perspectives. 2010
• Journal of the Academy of Marketing Science
  Plouffe, Christopher R., Hulland, John, Wachner, Trent Customer-directed selling behaviors and performance: a comparison of existing perspectives
  37, p. 422-439 2009
• Industrial Marketing Management
  Wachner, Trent, Plouffe, Christopher R., Gregoire, Yany SOCO's impact on individual sales performance: The integration of selling skills as a missing link
  38, p. 32-44 2009

Presentations

• 2023
• Panelist for Keidanren Delegation w/ Ed Morse, Kristie Briggs and former CEO's of Toyota and Canon 2018
• Panelist with Professor Koichi Hamada special adivsor for Japan Prime Minister Shinzo Abe 2018
• Panelist at 9th International Conference on Peace and Nonviolent Action 2017

Awards

• Shine Award
  award for inspirational teaching
  Gamma Phi Beta
• Fellow
  Academic Excellence and Assessment