HARP - Harper Center for Student Life & Learn - 3071
Matt Seevers, PhD
Associate Dean, Undergraduate Programs
Professor
Matt Seevers, Ph.D., joined the Heider College of Business faculty at Creighton University in 2005 and serves as Professor of Marketing and Associate Dean for Undergraduate Programs. He has received numerous awards for outstanding teaching at Creighton University, and previously at the University of Kentucky. Matt’s typical courses include Marketing Strategy and the iJay Practicum. He also co-developed a travel class that takes students to visit leading firms in San Francisco and the Silicon Valley. His research centers on the performance implications of work-related relationships, and his work appears in a variety of journals, including the Journal of Retailing, Journal of Personal Selling & Sales Management, Marketing Management Journal, and Journal of Travel Research. Prior to a career in academics, Matt worked in the golf industry and held membership in the Professional Golfers’ Association of America. Matt lives with his wife, Julie, and their daughters, Allison and Elsie, in West Omaha.
Journal for Advancement of Marketing Education Johnson, Bryan R., Matthew T. Seevers, and Todd C. Darnold, “School Ties: Social Capital and Student Performance in Individual and Group Tasks.' 23 (2), p. 34-46 2015
International Journal of Marketing Studies Johnson, Bryan R. and Matthew T. Seevers, “Developing Interpersonal Influence in Retail Purchasing Networks: An Exploratory Analysis of Tie Quantity, Tie Strength, and Tie Type.' 7 (1), p. 39-54 2015
American Journal of Business Education Seevers, Matthew T., Bryan R. Johnson, and Todd C. Darnold, “Social Networks in the Classroom: Personality Factors as Antecedents of Student Social Capital.' 8 (3), p. 1-14 2015
Journal of Marketing Channels Rowe, William J., Matthew T. Seevers, and James E. Zemanek, Jr., “Salesperson Slotting Allowance Authority in Manufacturer-Retailer Negotiations.” 21 (4), p. 232-241 2014
Marketing Education Review Seevers, Matthew T., William J. Rowe, and Steven J. Skinner, “Praise in Public, Criticize in Private? An Assessment of Performance Feedback Transparency in a Classroom Setting.' 24 (Summer), p. 85-100 2014
Journal of Personal Selling and Sales Management W. Matthew Bowler, Robert Dahlstrom, Matthew T. Seevers, and Steven J. Skinner, “The Ties that Buy: The Role of Interfirm Social Contagion across Customer Accounts.' 31 (Winter), p. 7-20 2011
Journal of Travel Research Deskins, John and Matthew T. Seevers (2011), “Are State Expenditures to Promote Tourism Effective in Promoting State Economic Growth?” 50 (March), p. 154-170 2011
Journal of Retailing Seevers, Matthew T., Steven J. Skinner, and Robert Dahlstrom, “Performance Implications of a Retail Purchasing Network: The Role of Social Capital.' 86 (December), p. 356-367 2010
Marketing Management Journal Seevers, Matthew T. 'A Social Networks Approach to Market Orientation.' 20 (Fall), p. 152-162 2010
Keller Center Research Report Seevers, Matthew T., Steven J. Skinner, and Scott W. Kelley, “A Social Network Perspective on Sales Force Ethics.' September 2010
Journal of Managerial Issues Bowler, Wm. Matthew, Jonathon R. B. Halbesleben, Michael Stodnick, Matthew T. Seevers, and Laura M. Little, “The Moderating Effect of Network Centrality on Motive to Perform Interpersonal Citizenship.' 21 (Spring), p. 80-96 2009
Journal of Personal Selling and Sales Management Seevers, Matthew T., Steven J. Skinner, and Scott W. Kelley, “A Social Network Perspective on Sales Force Ethics.' 27 (Fall), p. 341-353 2007
Marketing Management Journal Jae, Haeran, Matthew T. Seevers, and Jule B. Gassenheimer, “Underground Economy and Economic Exchange: A Macro Perspective.' 17 (Fall), p. 1-15 2007