Natalie Gerhart, PhD

Associate Chair, Department of Accounting and Business Intelligence & Analytics

Associate Professor

Natalie Gerhart, PhD

Contact

NatalieGerhart@creighton.edu
Heider College of Business
Accounting and Business Intelligence & Analytics - Business
Graduate School
Business Administration DBA (Doctorate)
Business Analytics (Graduate Certificate)
Analytics (Master of Science)
Business Administration MBA (Master's)
Business Intelligence and Analytics (Master of Science)

Natalie Gerhart, PhD

Associate Chair, Department of Accounting and Business Intelligence & Analytics

Associate Professor

Natalie Gerhart, Ph.D. is an Associate Professor of Business Intelligence and Analytics at Creighton University. She received her Ph.D. from the Information Technology and Decisions Sciences department at the University of North Texas.  She holds an MBA from the University of Missouri-Columbia in Marketing Analytics and a Bachelor of Science degree from Truman State University in Management Information Systems and Marketing.  A more complete background can be found on her Curriculum Vitae.

Teaching Interests

  • Decision Making

Research Focus

Information Stopping Rules
Social Network Sites
Decision Making

Department

Accounting and Business Intelligence & Analytics

Position

Associate Professor

Publications

  • The Journal of computer information systems
    Gerhart Natalie, Understanding the Role of Psychosocial Factors in Online News Addiction, p. 1 - 14 2024
  • Online information review
    Heinrich Matthew, Privacy? What’s that? Differences in privacy boundaries 2024
  • Journal of statistics and data science education
    Gerhart Natalie, Analytics: What Do Business Majors Need and Where Do They Get It?, p. 1 - 48 2024
  • Journal of Management Information Systems
    George Jordana, Uncovering the Truth about Fake News: A Research Model Grounded in Multi-Disciplinary Literature
    38:4, p. 1067 - 1094 2024
  • Global knowledge, memory and communication
    Kusaila Daniel, Sarcastic emojis: why don’t you understand? 2023
  • Journal of information systems education
    Heinrich Matthew, Privacy Education Effectiveness: Does It Matter?
    34:1, p. 49 - 69 2023
  • Communications of the Association for Information Systems
    Gerhart Natalie, Challenges in the Model Development Process: Discussions with Data Scientists
    53 2023
  • International Journal of Business & Management Studies
    Kirby Joseph, The Impact On Firm Value Of Announcements Of The Appointment Of An Information Technology Officer (Cxo) To The C-Suite
    3, p. 26 - 43 2022
  • The Journal of computer information systems
    Gerhart Natalie, Effort Minimization Theory in the Data Analytics Era
    62:4, p. 837 - 849 2022
  • Computers in human behavior
    Ogbanufe Obi, Exploring smart wearables through the lens of reactance theory: Linking values, social influence, and status quo
    127, p. - 2022
  • International journal of consumer studies
    Ogbanufe Obi, Dis-Identity and Non-Consumption of Smartwatches
    46:1, p. 218 - 234 2022
  • Managerial and Decision Economics
    Kirby Joseph, Firm financial outcomes 2022
  • Journal of management information systems
    George Jordana, Uncovering the Truth about Fake News: A Research Model Grounded in Multi-Disciplinary Literature
    38:4, p. 1067 - 1094 2021
  • Information Systems Journal
    Ogbanufe Obi, The Mediating Influence of Smartwatch Identity on Deep Use and Innovative Individual Performance
    30:6, p. 977 - 1009 2020
  • Informing Science: The International Journal of an Emerging Transdiscipline
    Gerhart Natalie, Technology Addiction: How Social Network Sites Impact Our Lives
    20, p. 179 - 194 2020
  • AIS Transactions on Replication Research
    Gerhart Natalie, Cognitive Stopping Rules in a New Online Reality
    3, p. 1 - 9 2020
  • Journal of Computer Information Systems
    Gerhart Natalie, Generalizing Stopping Rule Research: Development of Scales, Journal of Computer Information Systems
    60:1, p. 93 - 100 2020
  • International Journal of Social and Humanistic Computing
    Koohikamali Mehrdad, Engagement on Online Social Networks During a Social Crisis: Effect of Anonymity Level
    3:3/4, p. 270 - 270 2020
  • Computers in human behavior
    Koohikamali Mehrdad, Social network migration and anonymity expectations: What anonymous social network apps offer
    95, p. 101 - 113 2019
  • Journal of Computer Information Systems
    Torres Russell, Mobile Proximity Usage Behaviors Based on User Characteristics
    59:2, p. 161 - 170 2019
  • International Journal of HumanComputer Interaction
    Ogbanufe Obi, Watch It! Factors Driving Continued Feature Use of the Smartwatch
    34:11, p. 999 - 1014 2018
  • ACM SIGMIS Database: the DATABASE for Advances in Information Systems
    Torres Russell, Epistemology in the Era of Fake News: An Exploration of Information Verification Behaviors among Social Networking Site Users
    49:3, p. 78 - 97 2018
  • Journal of Computer Information Systems
    Gerhart Natalie, The Effect of Network Characteristics on Online Identity Management Practices
    57:3, p. 229 - 237 2017
  • Decision Sciences Journal of Innovative Education
    Gerhart Natalie, Encouraging E-Textbook Adoption: Merging Two Models
    15:2, p. 191 - 218 2017
  • Decision Support Systems
    Koohikamali Mehrdad, Location Disclosure on LB-SNAs: The Role of Incentives on Sharing Behavior
    71, p. 78 - 87 2015
  • Decision Sciences Journal of Innovative Education
    Gerhart Natalie, Searching for New Answers: The Application of Task-Technology Fit to e-Textbook Usage
    13:1, p. 91 - 111 2015
  • MIS Quarterly Executive
    Kappelman Leon, The 2014 SIM IT Key Issues and Trends Study
    13:4, p. 237 - 263 -0001