Hero photography should be captured from low angles to represent a hopeful, upward trajectory. Light subjects from behind, and when possible, shoot during “golden hour” (shortly after sunrise or before sunset).
Not every photograph can, or should, be captured in the “hero” style. For secondary images, showcase Creighton’s formative community through interpersonal interactions. Capture disciplines and their impact through detail shots, inviting the viewer into the scene.
To create a “hero style” effect on a standard photo, open the image in Photoshop or InDesign and add a “light leak” layer above. Set the layer to “Overlay” in the effects panel and adjust opacity and orientation as desired. Note that this effect is most successful when applied to an image with an existing natural light source.
To access our light leak filters, contact Shannon Johnson, Creative Director, at ShannonJohnson@creighton.edu