Aesop's Fables  >  Aesop's Artifacts >...> Calendars  >  Brown and Bigelow Monthly Advertising Calendars

Brown and Bigelow Monthly Advertising Calendars

1926 Milwaukee Dairy Supply Mfg. Co.  Milwaukee Filler and Cappers.  $9 from John Huckeby, New Castle, IN, through Ebay, Dec., '99.

July, 1926 calendar, about 4½" x 10", signed by Milo Winter and showing a proud dog sitting in a sweater on a house-step, perhaps about to be attacked by the dog in a rough collar approaching unseen from the side of the house.  Underneath the illustration we read:  "Pride goes before a fall -- Aesop."  This may be the first printed Milwaukee material that I have in the collection!  The reverse shows a picture of the Type L "Big New Filler" for milk bottles.  If it is from Milwaukee, I suppose it should have to do with either beer or milk!  For me several things are not certain:  that the attribution to Aesop is warranted, what fable it might have come from, or how it applies to the scene pictured here.

 

1927?    Aesop's Fablegram Series.  Twelve monthly calendars for 1930 featuring maxims from Aesop's fables and Milo Winter illustrations.  4¾" x 10".  St. Paul, MN, and Sault Ste. Marie, Ontario:  Brown & Bigelow.  $100 from bisboutique on Ebay, May, '24.

These are colorful presentations of animal scenes with aphorisms attributed to Aesop.  The illustrations are true Milo Winter, regularly charming.  Sometimes a fable's original scene and characters appear, as in WL (March) TH (November).  Others create scenes to illustrate standard Aesopic morals, as when September features a straw held before a cart-pulling donkey with "Gentle persuasion is better than blows," more normally associated with WS.  Here twelve different advertisers are featured as examples of Brown and Bigelow's work.  Each calendar has a hole at its center top.  Though the introductory slip came with the 1930 group, I also place it here, since it seems to refer more directly to this group.  Click on the image to see the individual months.

 

1929    (Aesop's) Fablegram Series.  Twelve monthly calendars for 1930 featuring maxims and Milo Winter illustrations.  4¾" x 10".  St. Paul, MN, and Sault Ste. Marie, Ontario:  Brown & Bigelow.  $100 from bisboutique on Ebay, May, '24.

These are colorful presentations of animal scenes with aphorisms drawn from or like those of Aesop.  The illustrations are true Milo Winter, often quite cute and often presenting a fable in different characters and circumstances from the usual.  Brown and Bigelow styles themselves as "Specialists in Direct Mail Advertising."  Aesop is acknowledged in this set only on the introduction card.  One wonders if the card belonged to a different series.  Might there have been a first series of Aesop's Fablegrams that was followed by a series of "clever animal scenes with pithy sayings."  Click on the image to see the individual months.